Stanley - The Silent Compressor

“Alex, our new compressor is REALLY quiet. Can you make this the selling point?”

This one had me stumped for a day or two! But once the ideal clicked, it was SO much fun to create. It is the first touch point for a prospective customer, so it’s short and fun while still touching key points and inspiring the viewer. The juicy details are saved for a longer form video on the product page.

Bissell - Auto Spot Cleaner

“Hi Alex, we’d like a quick online ad to introduce people to our Auto Spot Cleaner. Oh, can we make sure they know it’s not just for their car too? ”

In just 40 seconds that’s exactly what we did here. No scary technical stuff, just what it is - and what you can do with it! Special thanks to our models Alysha and Matt here who dirtied up their vehicles with no hesitation

Bissell Spot Clean TURBO

“Alex, the new Spot Clean turbo is WAY more powerful than the Auto. Let’s get people EXCITED! ”

Well, this one was easy. More power? We’re going to need more mess! Roger the Border Collie reluctantly agreed to roll in mud in exchange for treats, and I risked permanent staining of my own vehicle seats. Fortunately, this machine really is as good as the video suggests!

Rhinohide

“Alex, I’ve been working hard behind the scenes and we’ve got a REALLY exciting development to share with the world ”

Marc Berryman, the man behind Rhinohide is an infectiously enthusiastic fella and I couldn’t wait to see where he had taken the product. Prior to this conversation I had worked with Marc for a few years to promote Rhinohide and we’ve spent a lot of time camping out creating videos and images together for the Rhinohide brand.

Grabmegear

“Alex, I’ve produced a new range of canvas products for campers. Could you explain the features and benefits? ”

When Jimmy (the founder of Grabmegear) reached out to me with this request, I had no idea he meant actually ME, in front of the camera doing the talking. Thankfully I did spend 5 years talking everything 4x4 and camping on my own YouTube channel, so it wasn’t too difficult.

We worked on 5 products initially, designed to be longer form explainer videos with the odd twist of humour and fun attention grabber dotted throughout each.